
The Dormant Family: Reactivating the Students Who Quietly Left
Most of your lost revenue is not strangers who never joined, but families who already knew you and drifted away.
October 2, 20263 min read

Most of your lost revenue is not strangers who never joined, but families who already knew you and drifted away.

Term boundaries are where quiet attrition hides; a deliberate re-enrollment window turns the end of a season into your best renewal opportunity.