Free Template
12-Month Education Marketing Calendar
Plan your entire year of marketing with this education-specific calendar. Includes seasonal campaigns, enrollment drive timing, event planning, and content schedules tailored for learning centers.
12-Month Education Marketing Calendar
January — New Year, New Goals
Kick off the year with re-enrollment and new student campaigns.
- New Year open house event
- Early bird enrollment discount
- Winter program promotions
- Social media: student success stories
- Blog: New Year education goals
February — Referral Month
Leverage existing families to bring in new students.
- Referral program launch
- Valentine's themed student activities
- Parent appreciation event
- Email: share-with-a-friend campaign
- Blog: benefits of enrichment programs
March — Spring Enrollment Push
Drive spring and summer enrollment.
- Spring break camp registrations
- Report card review consultations
- Open house or info sessions
- Social media: behind-the-scenes content
- Google Ads: summer camp keywords
April — Test Prep Season
Target families preparing for standardized tests.
- Test prep workshop promotions
- Free assessment day
- Partnership with local schools
- Blog: test prep tips for parents
- Email: end-of-year push
May — Summer Registration
Fill summer program seats before school ends.
- Summer camp early bird pricing
- End-of-year student showcase
- Summer schedule announcements
- Social media: summer program highlights
- Flyer distribution at schools
June — Summer Kickoff
Launch summer programs and maintain visibility.
- Summer program starts
- Welcome week activities
- Social media: daily summer content
- Parent survey for spring programs
- Blog: summer learning tips
July — Community Engagement
Stay visible during peak summer.
- Community event sponsorship
- Free trial class offers
- Social media: student achievements
- Mid-summer enrollment check-in
- Blog: preventing summer slide
August — Back-to-School
The biggest enrollment opportunity of the year.
- Back-to-school enrollment drive
- Open house events
- Fall schedule release
- Social media: back-to-school countdown
- Email: fall program highlights
September — Fall Launch
Establish routines and build momentum.
- Fall programs begin
- Welcome new families event
- Goal-setting workshops
- Social media: first-week photos
- Blog: setting up for academic success
October — Engagement & Retention
Focus on student engagement and family retention.
- Parent-teacher conferences
- Halloween-themed learning events
- Progress report distribution
- Social media: student spotlights
- Referral program reminder
November — Gratitude & Giving
Show appreciation and plan for the holidays.
- Thanksgiving activities
- Holiday program registrations
- Teacher appreciation week
- Social media: gratitude content
- Email: holiday gift certificates
December — Year-End & Planning
Wrap up the year and set up for January.
- Holiday showcase or recital
- Year-in-review content
- Early bird winter/spring enrollment
- Social media: year highlights
- Annual review and next-year planning