Email Marketing for Tutoring Centers, Dance Studios and Schools

How it works

1. 1. 1

      Design the email once

      Under CRM > Email/SMS, create a template in the Custom Editor: add columns, then drag in text, images, buttons and social links, or start from a predefined template. Save any block to reuse in other emails. Insert dynamic tags such as {Full Name} or the family name, check the mobile and tablet views, and preview it as families will see it. The Simple Editor is there for quick text emails.

   2. 2

      Choose exactly who gets it

      In Compose, Send To opens a picker with quick groups for all contacts, students, staff, leads or partners. Each tab has its own filters for class, course, event, party, tags and active or inactive status, and head office can filter by franchise. Type or paste addresses for people who are not in the system yet.

   3. 3

      Send without emailing the wrong people

      The confirmation shows how many people in each group will get the email and lists anyone who will be skipped as suppressed because they unsubscribed or bounced. When several selected students share one parent’s inbox, it sends one email and tells you the real count.

2. 1. 4

      Schedule newsletters and birthday emails

      Pick a saved template and a recipient group, then send it once on a date and time, or on a repeating schedule: on each person’s birthday, at the start of every month, or on the last day of every month. Repeating schedules can be paused and resumed.

3. 5

   See what families opened and clicked

   The Sent log shows sends, deliveries, opens, clicks and bounces for each email and who received it. Analytics add open, click and bounce rates, a delivery funnel, spam reports and unsubscribes, which links were clicked, and a heatmap of the best times to send.

   

Who uses it